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NFTs are not dead, they just change direction
As early as 2023, we see a shift from many short-term, opportunistic, and smaller NFT campaigns to fewer, but much larger, long-term Web3 projects that are much more fundamental to core business strategy. NFTs that create tangible value for the customer create tangible business value. NFTs are not investment assets. NFTs are for businesses. In our view, one of the most important use cases for NFTs in the future will be token gating. NFTs serve as access tokens that grant users exclusive rights or privileges to certain content, services, or experiences. This is exactly the stylistic device we implemented in the brand experience of Foot Locker's Virtual Stripes NFT project to increase customer engagement.
Introduction minth - NFT Agency
At minth, we believe that Web3 must be usable by everyone. For us, there is no question that Web3 will experience mass adoption in the business and consumer world in the short or medium term. However, in order to pave the way for companies today, we develop NFT strategies, implement Web3 technologies and, above all, pay attention to the associated benefits for all parties involved.
The key word here is utility - NFTs must create tangible value for the customer, who in turn creates tangible value for the company.
The technologies that accompany Web3 place brands and their customers at the beginning of a new era of doing business, communicating and relating to each other. Relationships that are based on shared incentives, reciprocity, and community.
To help brands seize these opportunities, minth makes it our mission to create seamless experiences to achieve business goals in efficient and innovative ways.
Web3 is an exciting area for brands and should be considered in today's digital marketing strategies, especially if brands have a desire to target younger audiences - which they almost always do.
NFT Projects & Metaverse Conception
As one of the first full-service Web3 consultancies in Germany, we are fully specialized and proficient in NFTs and Metaverse, unlike large consulting firms. NFT and Metaverse projects are our core competencies and not just parts of a large portfolio of offerings.
Thus, we not only advise companies on a customized NFT strategy, but also have the necessary competencies and skills to seamlessly implement all marketing, design and technical processes into existing structures.
In addition to our experience and expertise in NFTs, Metaverse and Blockchain, as young entrepreneurs we are close to the relevant target groups GenZ and Gen Alpha. For this reason, we know how to apply NFTs to real-world use cases to accelerate the achievement of business goals. Below, we would like to share a glimpse of our joint NFT project with Foot Locker.
Foot Locker NFT Project
Together with Foot Locker we developed their first NFT project as a Web3 agency, which was presented to the public for the first time last week. With the "Virtual Stripes" Foot Locker not only manifests their brand identity in Web3, but also realizes their vision of the future of customer loyalty.
For example, members of Foot Locker's customer loyalty program (FLX) receive exclusive access in the form of an NFT to Foot Locker's new digital world. Each NFT represents the Striper community and, in turn, the digital identity in Foot Locker's Web3 world. Stripers are considered the heart and brand identity of Foot Locker. They embody everything the brand stands for. For this reason, it only makes sense for Foot Locker to connect their loyal customers to the brand values through the Virtual Stripes project. We'll describe more detailed information about the concept, benefits, design and future of Foot Locker in a later article.
The key word for the entire project is "benefit." From the very beginning of the collaboration, it was important to us and to Foot Locker that the NFT project was by no means designed solely for marketing reasons. So, for the first time, participants not only have a 100 percent chance of winning Foot Locker's FLX program, but also receive physical or virtual rewards. At the same time, the Virtual Stripes NFT is the ticket to other Foot Locker NFT projects, future events and community building activities.
Virtual Stripes creates tangible added value for customers right from the start. Complexity remains completely in the background. We made accessing Foot Locker's Virtual Stripes Web3 project as easy as unlocking an iPhone with FaceID.
Our Web3 workshop as a foundation
Most people don't know how the engine in their cars works or how their smartphone connects to the Internet. Technology has already advanced to the point where it is invisible to the consumer and simply runs in the background.
We are still a few years away from that, but eventually it will be the same for NFTs, the Metaverse, and blockchains. We will no longer talk about the specific technology, but simply use it to solve problems.
And that's where we're already starting today. We are leveraging innovation in the most user-friendly way possible to focus on value-add, experience, and utility.
With our Discovery Web3 Workshop, we work with companies to create customized Web3 strategies that align with business goals and deliver real value to customers and the business. Don't hesitate to contact us if you too are ready to harness the power of Web3 technologies.
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